Nestlé Purina PetCare Acquires Natural Pet Food Brand Lily’s Kitchen

                 Lily's Kitchen, a natural pet food brand

Nestlé Purina PetCare has acquired natural pet food brand Lily’s Kitchen, the UK's leading producer of premium wet and dry natural foods for dogs and cats. 
Their product range perfectly complements Purina's existing brand portfolio.
Established 12 years ago in founder Henrietta Morrison's kitchen in London, Lily's Kitchen has become an internationally recognized GBP 85 million1 retail brand offering natural recipes for dogs and cats across 6,000 stores in 30 countries. 
The pioneering brand is particularly popular among younger pet owners and millennials.
Natural foods represents one of the fastest growing segments in the pet food category, reaching 7% of total pet food with double digit growth of 10%2. 
Lily's Kitchen recently expanded into the Middle East and Asia and already has a growing presence in France, Spain, Italy, Netherlands, Switzerland and Germany.
Bernard Meunier, CEO, Nestlé Purina PetCare EMENA said: "We very much respect the powerful brand, strong ethical values and impressive sales growth their experienced management team has achieved." 
"Natural foods represents an exciting and rapidly expanding part of the pet care market, and this move reflects our desire to act on consumer trends and invest in high-growth categories". 
"Lily's Kitchen is an excellent fit with our existing brand portfolio, and we look forward to supporting their continued growth with Purina's own world-leading pet care expertise, insight and global resources."
Lily's Kitchen will continue to be run as a stand-alone business from its base in Fitzrovia, London


Comments

Post a Comment

Popular posts from this blog

President Buhari Has Declared June 12 A Democracy Day, In Honour Of Late Chief MKO Abiola

Image
This is how it appeared on the official twitter handle of President Muhammadu Buhari: Muhammadu Buhari ✔ @MBuhari Dear Nigerians, I am delighted to announce that, after due consultations, the Federal Govt has decided that henceforth, June 12 will be celebrated as Democracy Day. We have also decided to award posthumously the highest Honour in the land, GCFR, to the late Chief MKO Abiola. 7:20 PM - Jun 6, 2018 4,602 6,468 people are talking about this See a copy of Mr. President's pronouncement View image on Twitter Muhammadu Buhari ✔ @MBuhari Dear Nigerians, I am delighted to announce that, after due consultations, the Federal Govt has decided that henceforth, June 12 will be celebrated as Democracy Day. We have also decided to award posthumously the highest Honour in the land, GCFR, to the late Chief MKO Abiola. 7:20 PM - Jun 6, 2018 4,602 6,468 people are talking about this
Read more

Do you know that, Computer is better than human dermatologists at detecting skin cancer? , 'Programmed' stem cells have been approved to mend human hearts for the first time?, The gene behind Huntington’s disease could be neutralized and Microbes are set to alter the economy?

Do you know that,  an artificial intelligence system accurately detected 95 percent of dangerous skin lesions in more than 100,000 images, compared to 86.6 percent by human dermatologists.  ? A team from Germany, the United States, and France taught an artificial intelligence system to distinguish dangerous skin lesions from benign ones, showing it more than 100,000 images. According to the researchers, a computer was found to be better than human dermatologists at detecting skin cancer in a study that pitted human against machine in the quest for better, anfaster diagnostics.  Further more, do you know that;  ‘Reprogrammed’ stem cells have been approved to mend human hearts for the first time ? The latest clinical use of induced pluripotent stem cells excites researchers, but some fear the therapy will be rushed to market According to the report,  Scientists in Japan now have permission to treat people who have heart disease with cells produced by a revolutionary reprogrammin
Read more

Special Anti Robbery Squad(SARS) of Nigeria Police Force banned

The Inspector-General of Police, Mr Ibrahim Idris, has banned the Special Anti Robbery Squad (SARS) of the Nigeria Police Force from conducting stop and search operations on roads except when necessary. The News Agency of Nigeria (NAN) reports that some group of Nigerians recently in the social media, called for the scrapping of SARS over alleged harassment of innocent Nigerians, using the #EndSARS. Following the allegation, the Inspector- General of Police , Mr Ibrahim Idris, promised to restructure and reposition the unit for effective service delivery. Idris also warned members of the group against acting as body-guards, delving into land matters and debt collection that were considered civil. He further warned that members of the unit must only embark on operations with the permission of the commissioner of police in charge of SARS in the police commands. “You must operate in official uniform clearly marked for identification. “I just want to warn you all here that an
Read more